Mustang Muscle
Cars
The launch of the Ford Mustang muscle cars
in 1964 was the Ford Motor Company's bid to make their mark in
what has been labelled the “street wars” as the motor
manufacturers attempted to lure a young generation of motorists
to buy their products.
Ford's general general manager Lee Iacocca had predicted
that a small sports model would capture that market, but
instead Ford launched what was to become a new class of
vehicle, the pony car.
The pony car was typically a highly styled, compact and had
what is labelled as a performance orientated image. The name
“Mustang” was suggested by Ford's executive stylist John Najjar
after the P-51 Second World War fighter.
Ford research chief Robert Jeggert also liked the name and
it was submitted in a list to a focus group, where it emerged
as a firm favourite.
The response to the launch of the Ford Mustang was excellent
as it sold in excess of 22,000 on the first day it hit the
showrooms. Sales topped a million within two years.
Midway through 1965 Ford introduced a 2 +2 fast track body
style for both the Mustang's hardtop and convertible
editions.

A new "K-code" 271bhp 289 cid V8 was also added. More was to
come from the Mustang muscle cars range, and following
collaboration between the renowned designer Carroll Shelby and
Ford, the Shelby GT-50 was launched. Unlike the Mustang, the
GT-50 had no rear seat.
The following year saw further design changes for the Ford
Mustang. The gauge cluster was altered and 260 the cid V8
engine was superseded with two and four barrel versions of the
289 cid V8.
By the fourth year of production, 1967, the Ford Mustang
underwent a huge restyling. The grille was given a more
aggressive look, and the metal below the belt line was made
more bulky.
A concave tail panel and a full fastback roof line gave the
Mustang a fastback body look. Under the bonnet the big block
390 replaced the 289 cid.
More minor style changes followed in 1968, but there were to
be major changes under the bonnet as Ford introduced the 428
Cobra Jet engine, with the ability to go from 0 to 60 mph in
5.4 seconds. In 1969 the Mustang's size was increased, gaining
almost four inches in length and 140 pounds in curb weight.
In the early 1970s, emission controls in the United States
became tighter. This led to the end of the Mustang's renown as
a high performance vehicle.
The styling of Mustang was not helped when in 1973 laws in
the United States demanded bumpers capable of withstanding a 50
mph collision.
By that same year, the standard engine was a 351 V8
producing just 156bhp. By 1974, with the launch of the Mustang
II, no further claims were being made about it being a
performance car.
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